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Marketing Minor

The Marketing Minor is designed to familiarize students with the marketing process and to provide them with a foundation in the concepts, skills, and tools necessary to successfully enter and advance in a variety of career paths. Students may elect to take classes that teach them about what influences and motivates consumer behavior, how to apply advertising principles, how to design and interpret marketing research, how to develop new products to grow a business, and how to design a marketing strategy to gain a competitive advantage. 

Minor Requirements:

  • BUS1100  Introduction to Business  
  • BUS2203  Accounting for Business
  • BUS2205  Principles of Marketing

Choose 2 additional Marketing courses:

  • MKT3300  Marketing Strategy
  • MKT3303  Advertising and Promotion
  • MKT3306  Current Issues in Marketing
  • MKT3315  Entrepreneurship
  • MKT3318  Retail Management
  • MKT3320  Global Marketing
  • MKT3328  Methods of Direct Marketing
  • MKT3355  Consumer Behavior
  • MKT3005  Sport Marketing 
  • MKT4900  Special Topics in Marketing


Career Combination: Students who major in Languages, Communication, Psychology, Sociology, Biology, Digital Design, or Theater, and minor in Marketing will have a great foundation for a career in marketing across a wide variety of industries (for any product or service). Graduates with a Marketing Minor may work in advertising agencies, consulting firms, social media departments/companies, service firms, consumer goods firms, and a variety of other companies.