Sport Management Concentration
The highly competitive field of sport management requires a head for business, a passion for athletics, and a desire for victory.
In the sport management concentration, you’ll learn to apply marketing, finance, and management principles to the world of sports. Whether you’re interested in intercollegiate or professional sports, you’ll emerge well-prepared for a position that puts you in the middle of the action.
What You’ll Learn
With a sport management concentration, you will:
- Focus on the unique opportunities and challenges facing the sports industry.
- Learn how to balance the diverse needs of the various stakeholders in an athletic system, including players, fans, retailers, and media outlets.
- Hone your quantitative skills, including statistical analysis and data interpretation, to identify opportunities for player and program improvement.
- Acquire the foundational skills and knowledge you need to pursue graduate work in law or business administration.
Hands-on Learning
100% of students concentrating in sport management participate in at least one internship, co-op, fieldwork or practicum. You’ll have the opportunity to take part in semester-long internships. It’s your chance to gain real-world experience at sports institutions like Fenway Park, Kraft Sports Group, and NESN. Bonus? Build connections with passionate and plugged-in students, alumni, and industry professionals through the college’s Sport Management Club.
Career Options
With a sport management concentration, you can turn your love of the game into a rewarding career in an industry that’s experiencing double-digit growth and tracking to top $75 billion by 2020. Upon graduation, you’ll be ready to work for a professional team or league; a college or high-school sports department; a sports supplier; or a fitness center. Additional career paths may include:
- Player representative
- Facility or event manager
- Sports media professional
- Sports brand marketer
Courses You’ll Take
You will complete both the business administration major curriculum requirements and the sport management concentration requirements listed below.
Business Administration Major Curriculum
Business Administration Major Requirements
General Education Requirements
In addition to the major and concentration requirements, you will also need to complete Merrimack’s general education requirements.
To see more details about the major, please visit catalog.merrimack.edu.
Sport Management Concentration Curriculum
Sport Management Concentration Requirements
General Education Requirements
In addition to the major and concentration requirements, you will also need to complete Merrimack’s general education requirements.
To see more details about the concentration, please visit catalog.merrimack.edu.
