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Concentration Requirements

In addition to satisfying the college’s institutional and distribution requirements and the core requirements for the major in business administration, students concentrating in marketing must complete the following courses in marketing:

Required Marketing core:

  • MKT3300    Marketing Strategy
  • MKT4420    Marketing Research
  • MKT4980    Marketing Seminar  

Choose at least two Marketing electives*:  

  • MKT3303    Advertising and Promotion
  • MKT3309    Sales Management and Business Marketing
  • MKT3315    Entrepreneurship
  • MKT3318    Retail Management
  • MKT3320    Global Marketing
  • MKT3355    Consumer Behavior
  • MKT4800    Special Topics in Marketing
  • SPM3005    Sport Marketing

*Check the appropriate course catalog for a comprehensive listing of available Marketing electives.