Girard School Alum Returns to Merrimack to Share His Expertise, both Teach and Mentor Students, and Be a Judge in the Graduate Case Competition
Senior-level retail executive, marketing instructor, and Girard School graduate William Paul ’69 prepared a checklist for his role as a case competition judge.
Paul and Girard School Dean Mark Cordano served as judges in the case competition’s first round, picking three of the eight teams to advance to the finals.
“The competition was a terrific learning experience for the participants. It highlighted to me the need to give students as many opportunities to deal with real business challenges and to make presentations of their problem solving and ideas,” said Paul, whose business career concentrated on procurement, category management, and product and customer loyalty marketing. He also teaches a Retail Management course.
He prepared a checklist of critical points he wanted each case competition team to address in its presentation:
- Does it identify the key issues based upon the facts of the case and understanding of the key strategic issues?
- Is the analysis of the case complete with supporting rationale?
- Were the conclusions reached and recommendations made correct and reflected with logical supporting evidence?
- Was the quality of the presentation and slides interesting, informative, not busy? Did it use other audio or video supporting materials?
- Were presenters confident and focused on the key points?
- Did the presentation flow smoothly from presenter to presenter and was it cohesive from point to point?
All the teams worked well together, Paul said. One trait set apart the better teams: “It seemed that the teams that had members with work experience had a more complete analysis of the case.”
Paul’s career took him to Star Markets, Staples, Streamline.com, C&S Wholesale Grocers and Millbrook Distribution Services. He has recently returned to Merrimack, this time as an instructor teaching marketing courses to undergraduate business majors, and has been involved with the Merrimack mentoring program since it began in 2008.
Two students in Merrimack’s Girard School of Business recently won a marketing case competition focused on solving JCPenney’s retail woes. The competition was part of an assignment for the Marketing Analysis & Decision Making course in the school’s graduate program.
This year’s case competition was designed to help students understand how an innovative product can disrupt a mature industry.