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Marketing

Career Paths

According to the Bureau of Labor Statistics, “Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and are often sought by other managers or highly experienced professionals, resulting in keen competition. College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities. In particular, employers will seek those who have the skills to conduct new types of advertising, marketing, promotions, public relations, and sales campaigns involving new media, particularly the internet.” 

Internship Opportunities

The Marketing program has strong connections to real-world companies. Internships are encouraged, and many marketing students have participated in internship opportunities and cooperative learning programs in companies such as:

  • Ameriprise Financial Services
  • Arnold Advertising Worldwide
  • Cedar Foods
  • Converse
  • DMB Financial
  • Financial Planning Solutions
  • Kaplan Programs
  • KISS 108FM
  • Lumene North America
  • New England Patriots
  • Sales Quest 
  • Smith Barney
  • Suffolk University

Opportunities exist in many companies, in all industries, for entry-level positions in the following areas of marketing:

  • Advertising
  • Brand Management
  • Business-To-Business Management
  • Direct Response Marketing
  • Distribution Channel Management
  • International and Global Marketing
  • Marketing Models and Systems Analysis
  • Marketing Research
  • New Product Planning
  • Retail Management
  • Services Marketing
  • Consumer Behavior and Research
  • Sales & Sales Management
  • Public Relations and Publicity
  • Wholesaling Management
  • Sales Promotions
  • Event Marketing
    E-Marketing