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Career Information

The marketing profession offers creative and rewarding career opportunities in a variety of areas, from product management and development, global marketing and strategic analysis, to creative positions in communications, advertising and public relations. Jobs in marketing, social media, market research and sales management remain at the forefront of the profession. 

The Marketing program has strong connections to real-world companies. Internships are encouraged, and many marketing students have participated in internship opportunities and cooperative learning programs in companies, such as:

  • Arnold Advertising Worldwide
  • Cedar Foods
  • Clear Channel Communications
  • Constant Contact
  • Crabtree & Evelyn
  • Kadence Marketing Research
  • KISS 108FM
  • Paragon Marketing
  • XOS Digital Marketing

Opportunities exist in many companies, in all industries, for entry-level positions in the following areas of marketing:

  • Advertising
  • Brand Management
  • Business-To-Business Management
  • Direct Response Marketing
  • Distribution Channel Management
  • International and Global Marketing
  • Marketing Models and Systems Analysis
  • Marketing Research
  • New Product Planning
  • Retail Management
  • Services Marketing
  • Consumer Behavior and Research
  • Sales & Sales Management
  • Public Relations and Publicity
  • Wholesaling Management
  • Sales Promotions
  • Event Marketing