Skip to main content area Skip to main navigation Skip to institutional navigation Skip to footer

Girard School of Business and International Commerce

Departments & Programs

Marketing

Julie Fitzmaurice

Assistant Dean
Associate Professor, Marketing

Ph.D. in Business Administration (Marketing), University of Connecticut   
M.A. in Operations Research/Management Science, Yale University                                                  
M.B.A.,  Georgetown University          
B.A, Mathematics, Brandeis University  

 

O’Reilly 416
Telephone: (978) 837-3452
Email: fitzmauricej@merrimack.edu

    

 Courses Taught

Undergraduate: Marketing Strategy; Consumer Behavior; Principles of Marketing

Graduate: Marketing Analysis & Decision Making


Recent Research and Professional Experience

Fitzmaurice, J. (2011). Market Mavens’ Motivations to Acquire Information, Marketing Management Journal, 21(1), 71-83.

Fitzmaurice, J. (2008). Splurge Purchases and Materialism. Journal of Consumer Marketing, 25(6), 332-338.

“Helping Individuals Take the First Step to Fight Obesity: A Consumer Behavior Perspective on the Theory of Reasoned Action”, poster session, Society for Consumer Psychology: Advertising & Consumer Psychology Conference: Leveraging Consumer Psychology for Effective Health Communications, May, 2009, Ann Arbor, MI.


                                                                             

 

image