Skip to main content area Skip to main navigation Skip to institutional navigation Skip to footer

Marketing

Julie Fitzmaurice

Associate Dean
Associate Professor, Marketing

Ph.D. in Business Administration (Marketing), University of Connecticut   
M.A. in Operations Research/Management Science, Yale University                                                  
M.B.A.,  Georgetown University          
B.A, Mathematics, Brandeis University  

 

O’Reilly 416
Telephone: (978) 837-3452
Email: fitzmauricej@merrimack.edu


    

 Courses Taught

Undergraduate: Marketing Strategy; Consumer Behavior; Principles of Marketing

Graduate: Marketing Analysis & Decision Making

 

Recent Research and Professional Experience

Fitzmaurice, J. (2011). Market Mavens’ Motivations to Acquire Information, Marketing Management Journal, 21(1), 71-83.

Fitzmaurice, J. (2008). Splurge Purchases and Materialism. Journal of Consumer Marketing, 25(6), 332-338.

“Helping Individuals Take the First Step to Fight Obesity: A Consumer Behavior Perspective on the Theory of Reasoned Action”, poster session, Society for Consumer Psychology: Advertising & Consumer Psychology Conference: Leveraging Consumer Psychology for Effective Health Communications, May, 2009, Ann Arbor, MI.

 

                                                                             

 

image