Associate Professor, Marketing
Ph.D. in Business Administration (Marketing), University of Connecticut
M.A. in Operations Research/Management Science, Yale University
M.B.A., Georgetown University
B.A, Mathematics, Brandeis University
Telephone: (978) 837-3452
Undergraduate: Marketing Strategy; Consumer Behavior; Principles of Marketing
Graduate: Marketing Analysis & Decision Making
Recent Research and Professional Experience
Fitzmaurice, J. (2011). Market Mavens’ Motivations to Acquire Information, Marketing Management Journal, 21(1), 71-83.
Fitzmaurice, J. (2008). Splurge Purchases and Materialism. Journal of Consumer Marketing, 25(6), 332-338.
“Helping Individuals Take the First Step to Fight Obesity: A Consumer Behavior Perspective on the Theory of Reasoned Action”, poster session, Society for Consumer Psychology: Advertising & Consumer Psychology Conference: Leveraging Consumer Psychology for Effective Health Communications, May, 2009, Ann Arbor, MI.