Academic Dean of the Girard School of Business
My research focuses primarily on issues central to the proliferation of technology and media capabilities and its impact on the consumption of sport. In this day and age, consumers are faced with a plethora of options when it comes to consuming sport, be it in the form of events, supplementary content or the concurrent consumption of the two. In fact, understanding the media consumption patterns of modern-day consumers is an oft-cited challenge of practitioners in the sport field. I strive to provide novel insights that can inform both practice and theory in the way consumers are using technology to consume sport content. In addition, I attempt to show how innovation within the sport media consumption realm has served to alter our traditional understanding in this area. Technology will remain a catalyst for change in the sport industry, and I strive to be at the forefront in investigating its impact.
