Assistant Professor, Communication and Media
I am a strategic communication scholar with a focus on health and crisis communication. More specifically, I study how people communicate health-related misinformation/rumors during crises. I am also doing research on message virality.
Na, K., Garrett, R. K., & Slater, M. D. (2018). Rumor acceptance during public health crises: Testing the emotional congruence hypothesis. Journal of Health Communication, 23(8), 791-799. doi:10.1080/10810730.2018.1527877
Cho, H., Silver, N., Na, K., Adams, D., Luong, K. T., & Song, C. (2018). Content and effects of visual cancer communication on social media: An examination of #Melanomasucks. Journal of Medical Internet Research, 20(9), e10501. doi:10.2196/10501
Lee-Won, R. J., Na, K., & Coduto, K. D. (2017). The effects of social media virality metrics, message framing, and perceived susceptibility on cancer screening intention: The mediating role of fear. Telematics and Informatics, 34(8), 1387–1397. doi: 10.1016/j.tele.2017.06.002
Lee-Won, R. J., Abo, M. M., Na, K., & White, T. N. (2016). More than numbers: Effects of social media virality metrics on intention to help unknown others in the context of bone marrow donation. Cyberpsychology, Behavior, and Social Networking, 19(6), 404–411. doi: 10.1089/cyber.2016.0080
Graphic Design major Abby O’Keefe and her design internship with the O’Brien Center at Merrimack College
